//VISION
MEET YANA يانا
Associate Director Middle East | Digital Experience & Innovation | Leading Large-Scale Transformations | MarTech, AI Integration | Bridging Data & CX for Business Growth I #ForbesME Speaker
Yana leads large-scale digital transformation across the Middle East. Based in the UAE, she specializes in bridging the gap between high-level technology and luxury customer experiences.
Mission: She helps brands in Luxury Tourism, Real Estate, and Entertainment grow by launching seamless digital projects. Her focus is on using AI and MarTech to create innovative solutions that actually work.
Yana is currently leading a digital transformation for mega-project in Saudi Arabis, ultra-luxury destination Red Sea Global - a key Saudi Vision 2030.
Tech trend explorer, eco-traveler, and networking queen!
JOURNEY
15+ years international experience
UAE / KSA / USA
UAE PROJECTS
Formula 1, Abu Dhabi
Burj Al Arab, Jumeirah Dubai Holding
KSA PROJECTS
VISION 2030
Red Sea Global
Experience ALUla
MOBILE APPS
Concierge App / Events Way-finding / Booking Ticketing / Payment
CONFERENCE JOURNEY
A dedicated advocate for leadership and professional growth, Yana is a frequent speaker and participant at major regional summits, including Forbes Middle East and the Seamless tech conference. She actively shares her expertise to forge strategic connections with industry leaders.
ENTREPRENEURS & TECH
Supporting Women's Leadership in the the Middle East Conferences
PROJECT LAUNCH EVENTS
Collaboration with META and Burj Al Arab, Jumeirah Dubai Holding
SPEAKER / CONFERENCES
Passion for learning industry trends and technologies
PROJECTS LAUNCHES
Yana began her career in Seattle, USA, at Microsoft in 2009, gaining experience in online advertising and digital marketing at one of the world's largest pioneering companies. In 2018, Yana moved to the MENA region to lead Yas Marina Circuit digital transformation for the Formula 1 Abu Dhabi Grand Prix.
Her leadership and guidance have led to remarkable growth and success for her company. Her ability to develop effective marketing strategies and lead digital transformation initiatives has helped her clients achieve their goals and set new standards in their respective industries.
